The Wrap Up – Simon Fraser University


The Wrap Up – Simon Fraser University

We wanted something collegiate that students/faculty/staff would want and be proud to wear – we had  no idea what a hit the scarves would be! – Tamra Morley, SFU Event Coordinator

This year Simon Fraser University is throwing a party! Simon Fraser University is celebrating its upcoming 50th anniversary, with a special Power of Engagement campaign. The Power of Engagement campaign has a goal of fundraising $250 Million dollars to benefit both students and the community.

For those of you who don’t know, the students and faculty of Simon Fraser University like to do things big! So it was no surprise that the Power of Engagement campaign was destined to be enormous! The university just had to find a way to help get the message out to their more than 30,000 students – that’s where the idea of contacting Ruffneck to create a custom SFU scarf came to life.

“We knew that the ‘soccer scarf’ was pretty popular amongst all age groups so we thought it would be a good way to get our message across about ‘The Power of Engagement’ while doing what it said, engaging students and communities as well as being fun, functional and very SFU!” said Simon Fraser University Event Coordinator, Tamra Morley.

The scarf design has the classic SFU colours that brings attention to the message of the “Power of Engagement” and also includes the special 50 year anniversary logo at the bottom.

Once Simon Fraser University received their custom scarves, the next step was to put them to use in helping draw attention to this very important campaign. The custom scarf became an essential item of the campaign launch party as seen in the photo at the top of this customer story.

When asked if the SFU custom Ruffneck scarves helped contribute to the success of the event, Tamra answered “Absolutely! These were definitely a ‘hot ticket item’ and continue to be today. They are very visible in all our post campaign launch materials which are seen by many.”

Due to the popularity of the scarves, it was quickly apparent that the scarf had more uses than just bringing attention to the campaign. The custom SFU scarf also became a tool to motivate and recognise individuals who were doing good for their school and community:

“We use the scarves to thank students for volunteering at events as well as donors to the university who have received these when being recognised for their contributions.”

The initial success of the “Power of Engagement” scarf led to other faculties ordering their own custom Ruffneck Scarves to celebrate SFU’s many achievements.

“They were so popular that the SFU Bookstore, the Alumni Association and other departments on campus had to order more to keep up with the demand. The identical design, with just ‘Simon Fraser University” is sold in our bookstore and will be a popular item for many years to come,” said Tamra.

When asked about the overall experience Tamra continued, “I have spread the word about Ruffneck Scarves, although they speak for themselves, and we will definitely be back for any future orders! Kudos to Ruffneck Canada!!!”

Thank you Tamra and the rest of the SFU team, it was a pleasure! – Scarves Up!